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By:Ori Brafman,Rom Brafman
Published on 2008-06-03 by Crown Business

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A fascinating journey into the hidden psychological influences that derail our decision-making, Sway will change the way you think about the way you think. Why is it so difficult to sell a plummeting stock or end a doomed relationship? Why do we listen to advice just because it came from someone “important”? Why are we more likely to fall in love when there’s danger involved? In Sway, renowned organizational thinker Ori Brafman and his brother, psychologist Rom Brafman, answer all these questions and more. Drawing on cutting-edge research from the fields of social psychology, behavioral economics, and organizational behavior, Sway reveals dynamic forces that influence every aspect of our personal and business lives, including loss aversion (our tendency to go to great lengths to avoid perceived losses), the diagnosis bias (our inability to reevaluate our initial diagnosis of a person or situation), and the “chameleon effect” (our tendency to take on characteristics that have been arbitrarily assigned to us). Sway introduces us to the Harvard Business School professor who got his students to pay $204 for a $20 bill, the head of airline safety whose disregard for his years of training led to the transformation of an entire industry, and the football coach who turned conventional strategy on its head to lead his team to victory. We also learn the curse of the NBA draft, discover why interviews are a terrible way to gauge future job performance, and go inside a session with the Supreme Court to see how the world’s most powerful justices avoid the dangers of group dynamics. Every once in a while, a book comes along that not only challenges our views of the world but changes the way we think. In Sway, Ori and Rom Brafman not only uncover rational explanations for a wide variety of irrational behaviors but also point readers toward ways to avoid succumbing to their pull.

This Book was ranked at 34 by Google Books for keyword Psychology.

Book ID of Sway's Books is 0bAlhSjb49UC, Book which was written byOri Brafman,Rom Brafmanhave ETAG "7V1fVDPUNQ4"

Book which was published by Crown Business since 2008-06-03 have ISBNs, ISBN 13 Code is 9780385526777 and ISBN 10 Code is 0385526776

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Book which have "224 Pages" is Printed at BOOK under CategoryBusiness and Economics

This Book was rated by 27 Raters and have average rate at "3.5"

This eBook Maturity (Adult Book) status is NOT_MATURE

Book was written in en

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