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By:Jonah Lehrer
Published on 2012-03-19 by Houghton Mifflin Harcourt

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Did you know that the most creative companies have centralized bathrooms? That brainstorming meetings are a terrible idea? That the color blue can help you double your creative output? From the New York Times best-selling author of How We Decide comes a sparkling and revelatory look at the new science of creativity. Shattering the myth of muses, higher powers, even creative “types,” Jonah Lehrer demonstrates that creativity is not a single gift possessed by the lucky few. It’s a variety of distinct thought processes that we can all learn to use more effectively. Lehrer reveals the importance of embracing the rut, thinking like a child, daydreaming productively, and adopting an outsider’s perspective (travel helps). He unveils the optimal mix of old and new partners in any creative collaboration, and explains why criticism is essential to the process. Then he zooms out to show how we can make our neighborhoods more vibrant, our companies more productive, and our schools more effective. You’ll learn about Bob Dylan’s writing habits and the drug addictions of poets. You’ll meet a Manhattan bartender who thinks like a chemist, and an autistic surfer who invented an entirely new surfing move. You’ll see why Elizabethan England experienced a creative explosion, and how Pixar’s office space is designed to spark the next big leap in animation. Collapsing the layers separating the neuron from the finished symphony, Imagine reveals the deep inventiveness of the human mind, and its essential role in our increasingly complex world. http://www.jonahlehrer.com/

This Book was ranked at 36 by Google Books for keyword Psychology.

Book ID of Imagine's Books is 69PsvBBJxLkC, Book which was written byJonah Lehrerhave ETAG "XWP7Ep4fNkA"

Book which was published by Houghton Mifflin Harcourt since 2012-03-19 have ISBNs, ISBN 13 Code is 9780547725833 and ISBN 10 Code is 0547725833

Reading Mode in Text Status is true and Reading Mode in Image Status is false

Book which have "256 Pages" is Printed at BOOK under CategoryScience

This Book was rated by 29 Raters and have average rate at "3.0"

This eBook Maturity (Adult Book) status is NOT_MATURE

Book was written in en

eBook Version Availability Status at PDF is trueand in ePub is true

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